We often describe ourselves as a boutique consultancy. It’s a label that fits—and one we’re proud of. But what does that actually mean? And more importantly: how do we stay boutique, especially in a world that’s always nudging businesses to grow bigger, scale faster, and standardize everything?
At GETTA®, we’ve been reflecting on that.
Being boutique isn’t about being small for the sake of it. It’s about being intentional. It’s about choosing focus over volume, partnership over process, and tangible impact over just a polished finish.
Boutique: More than a stylish label
The term boutique originally came from the fashion world—where it stood for craftsmanship, individuality, and custom-fit over mass production. Somewhere along the way, that same idea found its way into consultancy. And rightly so.
There are plenty of other names for it:
- Bespoke consultancy
- High-touch advisory
- Specialist support
- Craft consultancy
Different words, same philosophy: custom-fit guidance shaped around your organization—not pulled from a shelf.
Why boutique still makes sense (especially now)
Let’s be honest: the world is complicated, fast-changing, and often unpredictable. Businesses don’t need a generic answer. They need sharp, flexible thinking. And someone who’s willing to go all-in with them.
We get why some companies still choose the big names. They’re familiar, structured, and visible. For some contexts, they’re the right call.
And yes, big firms often come with reach and resources. But sometimes, a five-step process doesn’t need a twenty-person team. And a hundred-page deck might confirm what your team already sensed. That’s where boutique consultancies come in—with exactly the right people, the right focus, and the flexibility to move at your pace. This is exactly where a boutique consultancy makes a difference—with tailor-made solutions, direct communication, and the agility to move at your pace.
So, what does it take to stay boutique?
For us, staying boutique means:
- Staying close to the work
- Building close relationships with our clients
- Holding on to our values, even when growth tempts otherwise
It means:
- Listening more than pitching
- Co-creating instead of pre-packaging
- Choosing relevance over repetition
- And using structure with intention
Being boutique doesn’t mean we avoid structure—it means we apply structure in a way that works for you. That’s where boutique and methodology meet.
What it feels like to work with GETTA®
We’re not in it to become the biggest. We’re in it to stay sharp, stay focused, and make a difference where it counts. Our way of working as a boutique consultancy is all about clarity, sharp thinking, and genuine involvement—no noise, just results.
At GETTA®, working together means:
- Having direct lines to real experience, not layers of handovers
- Using structured methods that bring clarity and consistency, but always shaped to fit your specific situation
- Following a framework designed to adapt, not to force-fit
- Collaborating with a team that’s present, curious, and engaged
Our approach is steady and straightforward. We don’t overcomplicate. We don’t pretend every challenge needs reinvention. What we do is work side by side, with focus and flow.
We specialize in business development and administrative processes, and we bring a sharp, no-nonsense approach to helping organizations gain real grip—through our GETTA GRIP® method and beyond.
Our boutique belief
Being boutique isn’t just a phase. It’s a mindset. One that keeps us agile, sharp, and connected to what really matters: our clients, their challenges, and the change they want to create.
So if you’re looking for tailored support, no fluff, and a partner who’s as invested as you are—let’s talk.
GETTA® proves that boutique consultancy isn’t just a trend—it’s a future-ready, intentional way of working together.
No buzzwords. Just boutique. That’s GETTA®.
GETTA® Greetings,
Anita & Diny
